Bums on Seats

Spanish firm launches cheeky ad campaign for deeply unexciting Altea XL hatch. We are not amused

Posted by: Dan Read, 16 July 2009

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Seat Altea’s cheeky ad

This might look like an advert for some kind of swingers’ colony, but it's actually Seat's latest marketing ploy. The message is clear: life doesn't stop when you have kids. So long as you buy a Seat, obviously.
 
Which is good news for all those parents looking to rediscover their naughty side. Though we do feel sorry for the kids - surely nothing is more embarrassing that seeing your own parents running naked along a public beach. Unless they were being chased by your naked grandparents. Yes, that would definitely be worse.
 
Still, it's probably the only way to make an Altea look exciting. Let's just hope they get their kit back on before burning their bums on sun-baked leather upholstery. That could be nasty. 

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What do you think?

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very disturbing Still Love Top Gear! cant w8 for da nest episode!

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Well the naked people are nothing special, and the car is boring and almost looks dated, after only 3 or 4 years. Perhaps this pic is showing what one would do to avoid buying one of these.

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what's wrong with the car? doesn't look dated to me... remember that such thinking that we need new sh** everyday just got the world in a recession...

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It's a weird way of trying to sell Seats. That car is a bit boring and dull. Would prefer other MPV's anyday.

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Oh well, as long as none of the guys go test it in the nuddy we'll be alright. Although some lasses in the audience might think otherwise. Any MPV is a reason for divorce, I think. 'Yes dear, you have the kids. No problem. Have the Seat as well! I'll just take your Mini Cooper then.' Seat wanted to be VAG's Alfa, but all they make now is MPV's... Howzhat?

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