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The note in my job list for the Geneva show reads ‘Koreans. (The)'. Dismissing such a powerful car-building nation as this with such flippery isn't wise, though. The Koreans are a force to be reckoned with, targeting the established Japanese brands in the same kind of way Samsung is going after Sony: aggressively, in other words, with high-quality, desirable products at fairly reasonable prices.
Hyundai's iFlow concept (pictured) gives you an idea of how the next Sonata, called i40, will look. It was designed at the company's styling HQ in Germany and is one of the most impressive-looking four-doors at the show.
Also on the Hyundai stand are a bunch of ‘blue' eco versions of its i10, i20, i30 and ix35 cars. The usual rules apply, with lower rolling resistance tyres and aero mods. Emissions will drop to below 100g/km for the smaller cars.
Kia previews the new Sportage at Geneva. Again, it's a neat-looking machine inside and out and the interior seems to have made a step forward in quality. Two-wheel-drive models get stop-start and the new model is both lighter (by 91kg) and more aerodynamic (.37CD - which is low for a car in this class) than the previous model. It'll sell like - like hot cakes. Cheap high-quality hot cakes from The Koreans.
Bill Thomas, Associate Editor of Top Gear magazine
Open Car Bar
What do you think?
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skul commented on this article
at 04:57 pm on 02 March 2010
Mega cool! I'd take this over the new Lambo anyday!
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J4KE.H4M commented on this article
at 05:06 pm on 02 March 2010
skul: I know you are only saying that as you work for kia, WTF happend to the front?!?!? the top looks like a peugeot, the bottom looks like a mess
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scottneal commented on this article
at 05:09 pm on 02 March 2010
Yes, lovely but it's a Hyundai...
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skul commented on this article
at 05:14 pm on 02 March 2010
I do not work for Kia, what you have to understand is that i respect this car because Hyundia have made a bold move to show they're serious about making decent cars. the Lambo on the other hand is more of the same rubbish that they always come up with. Sorry but the Gallardo is old and looks it!
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Twister commented on this article
at 07:18 pm on 02 March 2010
WTF happen to those tyers, and why the hell does it look like the new Mazda 3, I thought that it was supposed to be a new idea, not a Mazda 3 on steroids. and if you're having white tyres, why make the car silver??
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