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It was Super Bowl time last weekend in the States, which usually results in some cool car adverts finding their way onto YouTube for us to laugh at.
But not this year. Even Audi, with the beginnings of a reputation for good Bowl ads, disappointed with the slightly try-hard Green Police effort (pictured above).
VW set up a cameo appearance from Stevie Wonder to support a campaign that encourages people to punch each other every time they see a Volkswagen, while Kia managed a mildly comical effort extolling the virtues of the Sorento using a collection of socially suppressed children's toys.
Hyundai, meanwhile, tried some forgetful films vaguely reminiscent of Honda ads of old, but without any of the cleverness. Actually, even Honda's effort was fairly yawn-worthy.
The only smile raised came from Dodge, using some light, predictable humour to empower blokes with the freedom to buy a Charger.
That, and Google accidentally referencing the Stig in its campaign - watch the embedded clip below, keeping an eye on the suggested searches at around 30 seconds. Still hard to believe the most-searched ‘who is...' phrase on the planet relates to our tame racing driver...
Audi: http://www.youtube.com/watch?v=Wq58zS4_jvM
VW: http://www.youtube.com/watch?v=MQ3wgX2Oruo
Kia: http://www.youtube.com/watch?v=UJqs3D2vv4I
Hyundai: http://www.youtube.com/watch?v=3SkaahxAgQE
Honda: http://www.youtube.com/watch?v=SiOFbGcgFso
Dodge: http://www.youtube.com/watch?v=2RyPamyWotM
Google/Stig (keep an eye at 30sec):
Open Car Bar
What do you think?
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Sambawacki commented on this article
at 01:39 pm on 09 February 2010
Can't see it, but i'm sure it's not him, if he was there, something supernatural would probably happen. You know paranormal activity...
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James67 commented on this article
at 02:17 pm on 09 February 2010
some of those were pretty good, espacially the dodge charger one :)
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Takk commented on this article
at 03:04 pm on 09 February 2010
Some say he was last seen revving an Audi, painted in his favorite colourscheme with a lot of white and a bit of black. Some say he was breaking away from an Eco-police checkpoint at the time. Some say the greenhouse was completely shrouded by privacyglass, even the windscreen.
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gegette commented on this article
at 03:04 pm on 09 February 2010
I would like to know which total geek working in your team have found this stig stuf???
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Wobbletastic commented on this article
at 03:35 pm on 09 February 2010
I love the Audi ad!! The green police!!
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