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For the brand that basically invented off-roading, it must be galling to see just about every car manufacturer on the planet queuing up to piss on your chips. Hard to feel sympathy though - this hasn't happened overnight. Somebody should tell Jeep that the Korean war actually ended quite a while back.
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Cherokee
£24,725 - £25,535
Tonka Toy styling, switchgear by Lego, running gear by Meccano. All those wistfully remembered brands of our youth, eh? Lovely. Now, where's that PlayStation?
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Commander
£31,340
Touching belief in the idea that a macho name is enough to woo a macho market. They'd have got away with it if hadn't been for that pesky Land Rover Discovery.
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Compass
£16,675 - £23,675
Oh, the irony. Jeep tries to ape the vogue for part-time 4wd, the very confection so hated supporters of Proper Off-Roading, otherwise known as 'its customers'. Doh!
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Grand Cherokee
£36,160 - £43,360
Great big SUV that's true to the badge DNA. Can't imagine John Wayne tooling around in a BMW X5 or Audi Q7? Damn right he wouldn't. He'd have one of these.
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Patriot
£19,475 - £21,875
So similar to the Compass you get the feeling it got the nod at a Friday afternoon product planning meeting. Nobody could be arsed to ask the key question: 'why?'
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Wrangler
£22,495 - £28,360
Back to where it all started, and charmingly so. Enough fun and heritage here to make you wanna start a war, just so you can arrive outside a tent in a cloud of dust.
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