07 September 2010 - 00:00
Rice fried by angry Jaguar
What's the value of a comment?
It's a question that some of the world's top media thinkers have pondered for decades, but Aussie swimmer and pin-up girl Stephanie Rice may have stumbled across the answer.
$105,990. Or more specifically, a car.
Following some rather 'spirited' (see: offensive) remarks made by the star on her Twitter feed over the weekend (whether or not it was about the Springboks is irrelevant), Stephanie's major sponsor Jaguar has demanded she hand back the keys to her XF publicity car. Ouch.
Of course, while Jag may be cringing at its brand being brought into disrepute by Rice's comments, there'd have to be a few brands that would kill for ANY publicity, good, bad or indifferent.
What do you think? Any brands you can think of that have proven to be publicity hounds? Your comments, please.
Want to comment on this?
She can drive my jag anytime!
Ha. It's all because the wallabies won a game (FINALLY). Even in high altitude...
If only she tweeted "suffer in your jocks" instead, then she'd be able to keep the car, and probably get some more dosh from her Davenport unidies sponsorship too.
Why would any celebrity have a twitter account? Why would anyone have a twitter account? If it's necessary, let your management run your twitter account.
I think twitter is a complete waste of time!