For the brand that basically invented off-roading, it must be galling to see just about every car manufacturer on the planet queuing up to piss on your chips. Hard to feel sympathy though - this hasn't happened overnight. Somebody should tell Jeep that the Korean war actually ended quite a while back.
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Cherokee
$39,990 - $49,990
Tonka Toy styling, switchgear by Lego, running gear by Meccano. All those wistfully remembered brands of our youth, eh? Lovely. Now, where's that PlayStation?
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Commander
$54,990 - $71,990
Touching belief in the idea that a macho name is enough to woo a macho market. They'd have got away with it if hadn't been for that pesky Land Rover Discovery.
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Compass
$32,490 - $40,490
Oh, the irony. Jeep tries to ape the vogue for part-time 4WD, the very confection so hated by supporters of Proper Off-Roading, otherwise known as 'its customers'. Doh!
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Grand Cherokee
$51,990 - $91,990
Great big SUV that's true to the badge DNA. Can't imagine John Wayne tooling around in a BMW X5 or Audi Q7? Damn right he wouldn't. He'd have one of these.
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Patriot
$29,990 - $37,990
So similar to the Compass you get the feeling it got the nod at a Friday afternoon product planning meeting. Nobody could be arsed to ask the key question: 'why?'
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Wrangler
$30,990 - $45,990
Back to where it all started, and charmingly so. Enough fun and heritage here to make you wanna start a war, just so you can arrive outside a tent in a cloud of dust.
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