F1 ad nausea
Posted by Jamie Hibbard at 2:00PM on Friday 27 July, 2007 0 Comments
At the European Grand Prix last weekend, nearly every driver - apart from Ralf, obviously - had decided to have an image upgrade, and pretty much all of them went for the late 70s/early 80s flavour.
Whether it be Jenson rocking the indie kid's favourite choice of Ray Ban Wayfarer or Heidfeld's Bee Gees hair/beard combo, there was a definite feel that the good old days of F1 style were making a rightful comeback.
And that was even before the racing started.
Helping to compound this fact, we were visually assaulted by Merc's new ad, featuring the charms of Alonso, Hamilton and the always-on-for-a-bit-of-promo-money Mika Hakkinen. It was a fun ad, and continued the long tradition of F1 stars 'acting', and they did a far better job than many of their forbears...
If you take a trawl through YouTube, you'll find many of the delights that racing drivers have heinously committed to celluloid, from Jackie Stewart selling his soul to satan for a Ford Tempo that he's, 'driven just about as hard,' as he can, and big Schumacher's taste violating L'Oreal hair product push, to the too-many-legends-on-screen James Hunt with Morecombe and Wise, 'you can't buy better petrol than Texaco,' japery or the frankly horrific Couthard/Hakkinen/Dennis Merc A Class embarrassment, they've all had a go at it. Some with far better results than others.
F1 ad hunting has become a new worthy pastime in the Top Gear office, and we'd definitely recommend that you have a go yourself when your boss has shut his office door. To get you started, you'll find our top 12 favourites below, after which you should have a scour around for some we've not found, and mail us your links. We'll post as many here as we can...
You'll be hard pushed to beat the Damon Hill and Murray Walker Pizza Hut gaff though, it has us crying on our knees every time we watch it... pure genius.
Michael Schumacher for Shell. No, really, he's a robot
Hakkinen and Coulthard for Mercedes. It'll make you sick a little bit in your mouth
Hakkinen, again, in a deeply cringy Siemens ad
Schumi for L'Oreal. You'll feel violated
Kimi Raikkonen for Mercedes. Who knew he could be funny?
Senna and an Escort. Oh yes
Senna and a Prelude. Oh no
James Hunt with Morecambe and Wise. The one with the legends...
Juan Pablo Montoya for BMW. Not so antiestablishment now are you?
JPM for Wrigleys. OK, we get it, you're a good guy really
Jackie Stewart in the Ford Tempo. "Hello, Satan? Yes, £1000 seems reasonable"
Damon Hill and Murray for Pizza Hut. Pant wettingly funny
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