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Quantum Leap: conspiracy theory

Posted by Jamie Hibbard at 12:00PM on Tuesday 22 April, 2008 15 Comments

Aston Martin DBSYou'll have seen the Bond story and been either amazed, shocked or just generally horrified that an Aston Martin DBS ended up at the bottom of Lake Garda.

Reports filtered in throughout yesterday, and however you looked at it, it was pretty terrifying.

The guy drove off the road in the pouring rain, went through an Armco and plummeted down a cliff into the waiting Lake Garda below.

He then sank, unconscious, 150 feet into the lake, where he came to, escaped out of the car and swam the whole way back to the surface. Yet apart from a few bruises, he is apparently fine.

This is James Bond heroic.

Yet it is such a big deal that it's almost too much to comprehend. I called Aston and they assured me it really was an accident, but for some reason I'm still a little suspicious.

I apologise to the driver if I'm inventing a conspiracy theory that is founded on absolutely nothing, but I just can't help myself because there are a few things that strike me as odd about the reported story.

First, when Top Gear gets press cars delivered from Aston, they arrive on a trailer. Would they not do the same for what was reportedly the only car available for the movie?

Second, the car also looks so utterly crushed that I can't imagine anyone would have survived such a horrific accident, let alone then swam a mammoth 150 feet to the surface afterwards.

And then you have to remember how good that the people behind Bond are at playing their game. They know what they're doing when it comes to marketing a film. They also know how good a cool car is at achieving that.

In the build-up to the release of Casino Royale they issued pictures and video footage of the world-record achieving Most Barrel Rolls by a Car Ever - also an Aston Martin DBS - that scored them huge amounts of press coverage as a result.

Online campaigns are all about blurring the lines between the movie that's being released and real life, so how much coverage would they get for a 'real' crash? One that in reality turned out to be a fantastically huge stunt from the film.

Judging by yesterday's news coverage, a lot.

Aston assures us that they're not clever enough to have thought of such a viral assault, but has the Quantum of Solace campaign begun, or am I barking up the wrong tree?

A tree that may not even exist.

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