Difficult: worth doing?
Posted by Sam Philip at 3:00PM on Friday 30 May, 2008 2 Comments
Did you see the Honda 'Difficult is Worth Doing' skydiving advert last night?
I switched the telly on at ten past eight solely to watch it - that teaser campaign must have done something right - and then swiftly back off again once it had had finished. Quite why they chose to air the ad in the middle of Celebrity Kitchen Utensil Swap bemuses me.
If you missed it, watch it here on YouTube. Just bear in mind that it was streamed completely live last night. That's important to remember.
The whole thing left me a bit cold to be honest, especially with all the frantic build-up and pre-match hype. While I can admire the coordination of the divers and the sheer cahones to screen it live, it wasn't quite as dramatic as I was hoping it might be (and yes, I was secretly hoping they'd spell out something far ruder than what they did).
I don't quite get how the whole 'Difficult is Worth Doing' thing ties in with the new Accord either. Yes, it's a good car, but why is it difficult? If they'd fitted it with a new engine fuelled only by roadkill and bad thoughts, I'd understand the slogan...
Then again, I'm not clued up on the subliminal niceties of advertising, so if I drop by my local Honda dealership and splash my hard-earned on a brand new Accord this evening, you'll know why.
But, far more importantly, what did you think?
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2 Comments for "Difficult: worth doing?"
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Too much hype and after all that, a bit of a let down really.
It's just promoting the brand. People remember the brand by pleasant adverts. The zero emissions was a hard thing. It's just to get people positively familiar with Honda.