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Chevrolet now sponsor Man United
Footballists: purveyors of great taste when it comes to cars. Habitual choices include Bentley Continental GTCs, Range Rover Sports and Audi R8s, decked out with dazzling rhinestone interiors, matte paint and BIG wheels. Plus a Q7 for the wife, obviously.
But now, Rooney, Nani and Giggs will have something different in their garages. They’ve just received new company cars… Chevrolets. Yes, that’s right. There’s now a distinct possibility that Wayne Rooney may rock up to the Champions League final* in a Chevrolet Spark.
In an effort to increase brand awareness, Chevy have signed a five-year partnership with Manchester United to become the club’s Official Automotive Partner and engage with United’s 659 million fans.
“Manchester United has some of the most passionate supporters of any sporting club in the world,” says General Motors Global Chief Marketing Officer Joel Ewanick. “The Chevrolet family is proud to partner with Manchester United and is fully committed to putting these fans at the centre of everything we do.”
Chevy take the baton from Audi, who had been the team’s auto sponsor and subs bench seat provider since April 2004. We’re assuming, due to the takeover, Audi’s Recaro seats at Old Trafford are also set to be replaced by one 1957 Bel Air bench seat.
No word from the players yet on their thoughts, but the big launch is in Shanghai later today. So if you played for the Red Devils, what Chevrolet would you choose as your company car?