People will tell you they love character. That they love
quirk and eccentricity, that it’s important to be ‘just that little bit
different’. They will then buy a Volkswagen. Proper non-linear choices are for
other people, excuses mumbled and quickly forgotten as daydreams get furiously
battered by resale values and the potential for disparaging sucking of teeth
down the pub. It takes a brave soul to really buck the system. Which is Skoda’s
niche. A company providing an excuse to buy a VW without actually buying a VW.
The rather elegant paradox of conformist non-conformity.
Words: Tom Ford
Photos: Justin Leighton
This feature was originally published in the February issue of Top Gear magazine