It’s 1947. In the small Italian town of Maranello,
Enzo Ferrari steps back and beams as the very first Ferrari 125 S rolls off the
production line bearing what would soon become one of the most enduring symbols
of excellence in the world of motorsport. The prancing horse - a truly iconic
logo, synonymous with exclusivity, luxury and premium engineering, obtainable
by only the world’s most privileged engine enthusiasts.
Fast-forward 63 years, hop on a plane to Abu
Dhabi, capital city of the oil-rich United Arab Emirates and, under a scarlet
red roof the width of seven football pitches, a similar scene is occurring.
Only this time it’s sub-minimum wage Ferrari World employee Ahmed with a
delighted grin on his face, as he admires the very same logo shining back at
him from the faux-leather jacket of a 4ft plush camel. Which is also wearing