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Nissan new models news - To Infiniti… and beyond? - 2008
The Geneva Motor Show was a D-Day of sorts
for Infiniti. Nissan’s premium outfit launched in Europe off the back of a
rather big party in the Swiss car capital, with lots of booze, back-slapping
and more than a few cars.
This is an unusual tactic for a manufacturer,
since the 3-Series rivalling G37 Coupe that we saw at Detroit will be joined by
at least three other models. Straight away.
Normally you’d expect some sort of drip
feed, giving sceptical European markets the chance to absorb the whole concept
of a posh Nissan. But no: Infiniti is hitting us with the full force of its
fleet, including the obligatory coupe-crossover, G37 saloon and a compact SUV.
The EX37 is a sleeker, faster X3; the
FX-50 a sleeker, faster X5. The QX, meanwhile, is a vast, dog-ugly kick in the
balls of a thing that’ll we’re all hoping won’t make it this far.
With the might and money of Nissan behind
it, Infiniti has the potential to be phenomenally successful, but it’s going to
need a decent dealer network, something it’s lacking at the mo, and some
diesels pretty sharpish.
It’s going to be an interesting few