This weekend we learned two things - Americans don’t understand the rules of rugby, but they’re pretty nifty at making car ads.
It was Super Bowl Sunday, y’see - the grand finale of the country’s armoured game of Handegg - and it’s a rather popular event. More than 100 million people tune in to watch the game, and carmakers seize the opportunity to reach lots of pretzel-stuffed would-be buyers by putting together their most compelling case.
Each 30-second spot can cost up to £2.4m, so it’s no surprise that they aren’t cut from the usual smug-bloke-on-a-twisty-road cloth. This year’s crop features Bruce Willis, German mutants, odd dogs, folk musicians, cow lust, and inexplicable melting spoons. Here they are…
Drop-top V8 will do 0-62mph in three seconds flat. Hold onto your trilby