This weekend we learned two things - Americans don’t understand the rules of rugby, but they’re pretty nifty at making car ads.
It was Super Bowl Sunday, y’see - the grand finale of the country’s armoured game of Handegg - and it’s a rather popular event. More than 100 million people tune in to watch the game, and carmakers seize the opportunity to reach lots of pretzel-stuffed would-be buyers by putting together their most compelling case.
Each 30-second spot can cost up to £2.4m, so it’s no surprise that they aren’t cut from the usual smug-bloke-on-a-twisty-road cloth. This year’s crop features Bruce Willis, German mutants, odd dogs, folk musicians, cow lust, and inexplicable melting spoons. Here they are…
Standard 250 GT far too common? You need one of these