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How to write the ad

Printable Version
A good advert will have the calls rolling in faster than Terry Wogan on Children in Need night. Here are a few simple rules to follow for the perfect advert:

  • Keep it simple. At its most basic, you must tell potential buyers the make, model and engine size of the car, how old it is and what price you're asking. And don't forget to put in a contact telephone number, and maybe even an email address.
  • If you're only home in the evenings, put in a daytime contact number too.
  • If you have more space in the advert, give relevant information about the car. Tell buyers the mileage and how much MoT is left to run, if the car has just been serviced, and briefly describe the overall condition. Don't say it's a nice little runner because this makes you sound like a shady Arthur Daley type, but saying it's reliable and cheap to run will appeal.
  • If a picture is included with the advert, don't waste space describing the car's colour because buyers can see what hue it is.
  • List any desirable extras such as air-conditioning, sunroof, alloy wheels or CD player, but don't list things a buyer will expect such as 'Ford Focus, five seats' because it's a waste of space.
  • Be scrupulously honest in your descriptions in any advert and when a buyer asks a question. Have the facts at your finger tips so you can tell them when it was serviced, what work was carried out and what the current mileage is. Remember, the law says you must be fair and accurate in your description and that a buyer can seek compensation if you tell a few porky pies.
 
 
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