If only, we thought, we had 15 minutes with everyone in the UK to let them know what we now knew about Honda. But we had to push that thought to the back of our minds, because we also knew we had to do something really big before the launch of the new Civic.

However, the Collection Hall idea just wouldn't go away, and after several long and in-depth discussions with Sean Thompson and Chris Groom - one of the creative teams here at Wieden + Kennedy - the seed of a new advert began to germinate.

The guys found a song called Impossible Dream by Andy Williams, which they thought would be perfect for an ad showing Honda's achievements through product development - a kind of televisual Collection Hall.

With the music in place, we presented the idea of a man on his own journey to achieve his 'impossible dream' while driving or riding Honda products from bikes to boats - we even had a lawnmower at one point, but that was cut... shame.

Ken Kier, the MD of Honda UK and VP of Honda Europe, loved the idea and gave us the go-ahead. Our problem then was that Honda had so many significant products - we had to narrow the list down to 13 to fit a two-minute TV commercial.

All good in principle, but the reality of the advert meant we'd need help from hundreds of people.

We presented the idea to Nick Fry at BAR who offered us use of the F1 team at Suzuka. Then we presented the idea to Tony Ikeda when he was here in the UK at Goodwood, and when we asked if we could have all of the historical products he just said, "Yes, no problem, when and where do you want them?"

With the mechanical stars of the piece sorted, we had to choose the director. Having spoken to a few guys we settled on Ivan Zacharias at Stink, because he really understood the idea and came with all sorts of ideas.

The next challenge was the casting of our hero. After several casting sessions we had had no luck at all, but then Simon Day turned up. Not only could he sing but he had fantastic sideburns and a great moustache, so he got the job with no questions asked.

The film was shot all over the world, the balloon at the Iguassu water falls in Argentina, the powerboat in Barcelona, Spain, the Ginther and BAR F1 cars back at the Motegi track in Japan and all the other products around Queenstown on South Island, New Zealand.

The shoot in New Zealand took two weeks and was not without incident. I managed to fall off a motorbike and a mountain, at the same time snapping my shoulder, and 'Elvis the engineer', who was the bike rider, lost the 'Blade on a corner.

The finished commercial was an epic two minutes long. Hope you liked it.

To see the ad, go to www.thepowerofdreams.com

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