Features

Honda, as you can see from the official video above, has revealed a radical new livery for the 2007 F1 season.

Surprised? So are we. It's a bold move that will leave the rest of the grid looking a little paint-by-numbers.

Instead of advertising and sponsors' logos, the RA107 is wrapped in a single huge image of the earth, part of a green initiative to help raise awareness of environmental issues.

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"Climate change is probably the single biggest issue facing the global community, and F1 is not immune from it," says Nick Fry, chief executive of Honda Racing F1.

"We believe that F1, with its huge global profile and cutting-edge technology, can play an important role in not only highlighting the issue but also playing our part in developing solutions."

Using a three-mile-per-gallon car to fight global warming might seem like a contradiction, but the publicity generated will be huge.

Brainchild of Simon Fuller's agency 19, the myearthdream initiative aims to use the attention to invite fans to get behind the environmental message by pledging to make a green lifestyle change and donating money to an environmental charity.

The name of each donor will form a single pixel on the surface of the new car, which together will build the image of earth. Each name will be visible on the website, or under a microscope on the car.

Think it'll work? Read our blog and tell us what you think.