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July 8, 2005

Logo-so-cute

How cute are these?

It takes a lot to turn the Top Gear office dewy-eyed - show us a doe-eyed cow and we'll simply crank up the barbeque and line up the ketchup bottles - but these little logos have piqued our collective parenting instinct.

They've been created by Brazilian ad agency Dentsu for German die-cast miniature car manufacturer Minichamps - think Matchbox with more Teutonic precision.

We've no idea whether Ferrari, Maserati, Jaguar and Lamborghini are on board with Dentsu, but we can't think of a better way to get the next generation of junior car enthusiasts loyal to your brand. Well, apart from a supercar trackday for the under-10s. That one probably won't fly with the insurance department, though.

Sadly, Dentsu only produced these four logos. So we want your help. We think you'll guess where we're going with this.

We want you to make your own junior manufacturer logos - but make them cuter, funnier, more original or just more childishly entertaining than these efforts from the ad boys.

So get your brains and Photoshops up to speed, and email your very best efforts to tgweb@bbc.co.uk with the subject line 'Baby logos'.

The best ones will be immortalised in a shiny gallery, giving you fame and everlasting fortune. Beautiful people may wish to copulate with you. You've been warned.

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