Honda Accord 2003

To those in the advertising game, it's known as 'The Cog', to everyone else it's just 'that Honda advert’ and we’re willing to bet you can remember exactly where you were the first time you saw it. Produced at a cost of £1million and premiered in an ad break during the 2003 Brazilian Grand Prix, the two-minute clip took 606 takes and four days of filming to produce, resulting in a sackload of awards and a massive sales boost for mid-range Japanese saloons. Not to mention a whole new reason to love the Sugar Hill Gang.