Citroen C4

As any good advertising executive knows, sex sells. However, if your client doesn’t consider a gaggle of lingerie-clad models on space-hoppers to be quite ‘on brand’, chuck in the next best thing – a dancing robot. This particular android proved especially persuasive, thanks in part to a routine devised by the same choreographer frequented by none other than Justin Timberlake. Michael Bay, take note – this is what an entertaining robot looks like. Now let’s get Optimus Prime doing the Macarena in Transformers 3.