Bike News

11 December 2013

Ducati India is go

Company will now be officially present here from next year
Car image

Days after British bike maker Triumph launched its wares in India, news is that legendary Italian motorcycle major Ducati will follow suit. The company is currently present in India through private importer Precision Motors, but with the opportunity of growing demand for bigger bikes, Ducati would not want to be left behind.

The trade circles are rife with rumours about the current importer not doing a great job with sales and after-sales, although Ducati is tight-lipped about any trouble, instead insisting that the move is 'in response to growing demand, and in order to reorganise its distribution network'.

That it hasn't ended its relationship abruptly means Precision Motors will retail Ducati products from locations it is currently present in till Ducati's own network isn't up. Obviously, it has seen the bitter ongoing legal battle between Precision Motors and Porsche following a dramatic break-up two years ago. Must be noted that just like Porsche, Ducati too is a VW group company, considering that Audi actually owns it.

Cristiano Silei, Vice President, Sales and Marketing at Ducati, said, "We consider India an extremely important part of Ducati’s future global strategy and will strengthen our presence in the market with premium services and a larger network that will be in line with our global standards. Our entry into the Indian market is therefore a first step in this direction."

Tags: ducati



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