09 July 2013 - 06:34
Honda takes aim at Hero's Splendor with the Dream Neo
You know that Honda knows that the Dream Neo will be a runaway success. How do we know? Well, when a company does systematic region by region launch of the product, so that the demand does not outstrip the supply. It's pretty obvious they are expecting an overwhelming response for their product.
As usual Honda seems to be going for its ex-partner Hero's jugular. The Japanese giant has launched an all-new 110cc bike called the Dream Neo at a price of Rs 50,916 (on-road Mumbai) for the base version. It will directly compete with Hero’s Splendor and will be the cheapest Honda motorcycle on sale in India. Just how much cheaper you ask? Well the Neo’s price tag makes it almost 7 thousand cheaper than the base Dream Yuga retailing at Rs 58,088 (on-road Mumbai).
Honda is offering the bike in three flavours - apart from the base version which gets only kick-start and spoke wheels, the next-in-line version gets alloy wheels as an extra feature and costs Rs 52,049 while the top version gets electric-start along with alloy wheels and costs Rs 55,549 (all prices on-road, Mumbai). No version gets front disc brakes, a clear attempt at keeping the Neo's price in check.
The Dream Neo is powered by a 109cc engine that develops 8.25bhp of power transferred via a 4-speed gearbox. Honda claims this engine delivers 74kpl under test conditions. Among other useful features, the bike gets tubeless tyres on the top two versions. Deliveries for the bike started in the first week of May 2013.
Honda claims that it is working on full capacity at its plants in India and will clear the backlog of its scooters soon. Looks like the good times are here for Honda in India.