A brief history of Datsun

It’s great news, isn’t it? Seeing a relic coming back to life isn’t something we expect in these days of perpetual recession and economic blackouts. So when Nissan says Datsun is coming back, we’re happy about it.

Datsun is a name that’s seen two World Wars and everything in between, so you realise that conjecture and legend are naturally infused into the company’s history. Around 1911, Musujiro Hashimoto created Kwaishinsha Motors with the help of three investors and in 1914, he created the DAT model 31, taking the initial of the investors’ surnames - Den, Aoyama and Takeuchi. DAT, roughly translated to Japanese means “hare” or “very fast”.