A brief history of Datsun
Since then, thanks to Japanese culture and social hierarchy, DAT chugged along, never really making tsunami-scale volumes. However, the Great Japanese Earthquake of 1923 triggered a need for transportation and WWII only aggravated the need. In the 30s, after years of making trucks, DAT created the model 91 which went into production as the Datson.
However, Datson reportedly means “to lose money” in Japanese, so it was quickly changed to Datsun and the use of the rising sun logo was started. Smart move, chaps. WWII arrived and with it, Datsun/Nissan started producing military vehicles and equipment, and after the war ended, the company became one of the most important car makers in Japan. Naturally, we all expect what happened next.