Fresh Formula - Hero Impulse

To Hero’s credit, it’s made a commendable effort after parting ways with Honda. The Impulse is the only one to bear the ‘Hero’ logo for now and it stands out from a mile away. There’s never really been an on- and off-road motorcycle in India because nobody ever thought we needed one. Everyone’s been busy using the tried and tested formula to bring in the numbers and show their bosses how well they’ve done, with the possible exception of Yamaha.

And every now and then, even Hero – past master at dishing out dozens of variations of the Splendor and selling them by the millions – has tried to be ahead of the game. It did that with the original CBZ, then with the Karizma, now with the Impulse.