Hyundai Santa Fe makes a generation shift

Does anyone associate ‘Korean’ with ‘cheap’?

Not anymore. That title is mostly associated with ‘Made-in-China’ now. The tiny Asian country has moved out of the shadow of its illustrious arch-rival, Japan, and is ready to be counted among the technology movers and shakers of the world.

Of course, cars are a different ball game. Because apart from the tech, you also gets into areas like feel, heart, character and all those other bits that are intangible but still very important. Balancing all that is tough, and it took the Europeans over half a century to get there. But the Koreans are catching up fast. At least, Hyundai is, thanks to its global approach to designing and building new cars.