Test designer tyres at BIC you say? Yes please!

Take an everyday product and add ‘designer’ as a prefix, and it instantly becomes more exclusive, more out-of-reach, and yes, a whole lot more expensive. This is true of everything from watches to saris.

So far, in the automotive world, that concept was limited to a handful of Italian cars. But now, Dutch tyre maker Vredestein has taken the idea to a whole new level, by launching a collection of designer tyres in India. And this is no garden-variety pencil pusher, either. These tyres have been sketched by legendary Italian designer Giorgetto Giugiaro, the gent whose CV includes, among others, the Lamborghini Gallardo and the Fiat Punto.

What’s special about designer tyres, you ask? Well, ask yourself what’s special about the designer watch you’ve been drooling over for years, or the designer suit you’d like to buy some day. Of course, the big difference here is that tyres are not just about design, they’re also about performance. And these are speed rated to ‘V’ and ‘Y’, which means they can safely be hurried along up to 260-300kph.