Car news

31 October 2013

Audi’s virtual tryst with the silver screen

Audi’s fleet shuttle Quattro is the star performer in Ender’s Game, a futuristic film.

Shruti Nagbhushan
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Who would’ve thought that if a hostile alien race attacked the Earth, with the military preparing an army for an epic battle, an Audi would figure in the same plot? While the German starlet is not new to films (especially corporate espionage or mafia heist themes), this is the first time a virtual Audi appears in a feature film.

Director Gavin Hood and the production team collaborated with the Audi team to digitally incorporate the Audi fleet shuttle Quattro into the sci-fi film environment. The futuristic car blends into the technologically advanced setting seamlessly, owing to its fluidic appearance and sophisticated design.

“The Audi in the movie represents progress and it appears in key scenes that have a lasting impact on the life of the protagonist,” explains Florian Zitzlsperger, responsible for Brand Partnerships at AUDI AG.

As for the designers of this virtual machine, they had to understand fully well its role and requirement. Designing the Audi fleet shuttle quattro was similar to customizing a tailor-made suit. We adapted it to the requirements of the world in Ender’s Game and at the same time had to take care to preserve our brand value,” says Frank Rimili, chief designer for the film project.

Linda McDonough, a producer of Ender’s Game was very happy that they could project their design philosophy in the fictional film. She also cited Audi’s forward thinking nature as the reason for their inclusion in the project.

Ender’s Game, an adaptation of the award-winning, best-selling novel with the same name will release in the United States with soon-to-be-star, Audi fleet shuttle Quattro, in a meaty role. An interesting incentive to go watch the film? What do you feel .commers?

Tags: quattro, audi

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