Everyone we know, no matter from which part of the world they’re from, have been cribbing about the massive economic slowdown. The finance guys have been throwing big words to the audiences in the pink papers and finance news channels about the slowdown.
Ferrari enjoyed record sales in the USA by selling 2,058 units, an increase of 14.6 per cent
But Ferrari has a different story to tell. In 2012, Ferrari posted record results in its best ever trading period in the company’s 66-year history. All the main economic indicators exceeded the previous records set in 2008 despite a much poorer world economic backdrop.
A total of 7,318 road cars were delivered to the dealership network in 2012 which is an increase of 4.5 per cent on 2011. All this inflow of revenues has enabled Ferrari to invest a lot more funds into the research and development department.
Ferrari enjoyed record sales in the USA by selling 2,058 units, an increase of 14.6 per cent. Europe too performed quite well with 673 cars being sold in Great Britain, 357 cars in Switzerland and 750 cars hitting the German autobahns. The positive trend in the Middle East and Africa continued with an increase of 4.5 per cent with deliveries of cars rising to 556.
Results from Italy couldn’t have been more different; despite performing better than the average in a sector that registered a 60 per cent drop in sales in 2012, Ferrari ended the year with 318 cars delivered to dealerships, a 46 per cent decrease on the 2011 figure.
“We are all enormously proud of ending the year with these kinds of results despite the unfavourable economic backdrop in many European nations, and the distinctly hostile one in Italy,” declared Chairman Luca di Montezemolo. “The credit for this goes to the men and women in Ferrari, the strength of the brand, a very complete and highly innovative range, and our gradual expansion into automotive markets worldwide.”
It’s certainly good to hear that the world economy is not slowing down at the rate that the finance guys having been ranting about. And moreover, it’s even better to hear that the roads are being populated with such exotic pieces of art.