Fiat flies out of the Tata Motors nest
Will be getting its own dealerships, service centres and management control in India
Fiat and Tata have agreed to finally let the Fiat brand out of the Tata nest so that it can spread its own wings. Management control of Fiat’s commercial and distribution activities will be handed over to a separate Fiat Group owned company.
As of now, Tata Motors has been managing the distribution responsibility of the Fiat branded products in India through joint Tata-Fiat dealerships. Development of the new Fiat dealer network for India will start progressively and the 178 existing Fiat-franchised Tata dealers in 129 cities will be encouraged to form the foundation of the future network.
Fiat will establish a new, separate, company which will assume responsibility for all commercial and service related activities from the current Tata-dedicated team assigned to manage the Fiat brand.
Fiat enthusiasts, is this the news you've been waiting for?
UPDATE: According to Fiat India spokesperson Marius D'Lima, the new company will be headed by its senior Vice-President Corporate and Commercial, Enrico Atanasio.