Car news

02 April 2013

Honda Amaze to launch on 11th April

Pricing could under-cut Swift DZire, hints Honda top management...

Ashish Masih
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Honda is getting back into aggressive mode with their Amaze entry mid-sizer. Bookings for the car have opened and it will be officially launched on April 11. Honda management also hinted that the car could just undercut the DZire’s pricing to gain traction in the first few days of its launch.

Anticipating strong demand for the Amaze, the company has ramped up production to a full capacity of about 440 cars in a single day at its plant in Greater Noida. The company has also ramped up engine production at its Tapukara facility in Rajasthan. Honda officials claim that the all new 1.5-litre iDTEC engine will have 90 per cent local content by end of next year to keep costs competitive.

Honda is very confident about its new offering – a 1.5L, 98.6bhp engine, which claims to offer 25.8kpl fuel efficiency. The same engine will arrive on the Brio hatchback and City in different states of tune later this year.

Speaking on the showcase of the i-DTEC engine, Mr. Hironori Kanayama, President & CEO, Honda Car India Ltd. Said, “We are now set to expand our business in the country by entering the diesel segment and provide customers a viable alternative in the entry sedan class.”

Also when asked about production capacity, Mr. Yoshiyuki Matsumoto, Managing Officer, Honda Motor Company, Japan said, “The Rajasthan plant based at Tapukara will have an installed capacity of 120,000 cars per year and will be ready to roll out its first car next year.” Currently the Tapukara plant makes engine parts and body panels only.

Honda seems to be on a strong comeback streak, but how excited are you for the Amaze? Let us know in the comments below.

Tags: honda, amaze

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