Launched: New Ford Fiesta
A new bolder face, more features and importantly, prices dropped
Ford has just launched the 2014 Ford Fiesta sedan here, in India. It’s easy to tell the new model from its predecessor – with that new trapezoidal bumper-grille which gives the Fiesta a very Aston Martin-ish grin, the longer swept-back headlamps with a contoured bonnet and new ten-spoke alloy wheels.
There are three variants of the 2014 Fiesta that are currently on sale. The base Fiesta variant - Ambiente is available at Rs 7.69 lakh, followed by Trend at Rs 8.55 lakh and top-of-the-line Titanium at Rs 9.30 lakh (all ex-showroom, Delhi). However, at this time, all three trim levels will be powered by the 1.5-litre, 90bhp Duratorq diesel motor. Ford has claimed a fuel efficiency figure of 25kpl with the old motor in the new Fiesta. There’s no mention of an automatic gearbox variant at the moment, with just the five-speed manual transmission currently being offered.
While the Fiesta in Titanium trim boasts alloy wheels, automatic headlamps and wipers, rear parking sensors, ambient cabin lighting, electrically folding ORVMS, keyless entry and go, and a digital computer with real-time fuel economy and distance-to-empty readings, the base Ambiente Fiesta gets no music system at all, and misses out on a bunch of features like fog lamps, auto climate control, body-coloured mirrors and door handles, wheel covers, cruise control, etc.
The ‘Sync’ onboard computer system, with its ‘Emergency Assist’ feature, is only available if you opt for the top-end Titanium trim.
What comes as standard across all three Fiestas are ABS, driver-side airbag, ‘guide me home’ headlamps, a split-folding rear seat, driver’s seat height adjustment, remote locking, and electrically adjustable mirrors.
Bookings and deliveries of the Fiesta have commenced.