After a lull, things in the luxury segment finally seem to be steaming up a bit, with the launch of the all-new Toyota Camry.

The new car will be available only in one variant. An automatic with all the bells and whistles. The car will be assembled at the company’s Bangalore facility. However, despite its local assembly prices haven’t fallen sharply. That’s largely due to the fact that the rupee has seen a sharp rise in the last 24-months.

The car is powered by a 2.5-litre petrol VVT-I engine that develops 178bhp of power and is mated to new six-speed automatic gearbox. There are no plans to launch a diesel or hybrid version anytime soon.

The new Camry is priced at Rs 23.8 lakh (ex-showroom, Delhi), for a limited period and Toyota will accept Rs 50,000 as booking amount. Toyota officials confirmed that they have received over 50 pre-launch bookings for the car.

In case you haven't seen our lovely banners, the new Camry is the TopGear India, September issue cover story. Also get our first drive of the new Camry, right here.

Tags: camry, toyota