Car news

31 October 2013

Sumo Gold Rush

Tata Motors launched the new Sumo Gold at all their showrooms on 29th October.

Shruti Nagbhushan
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The Mahindra Bolero has been reigning over the entry-level SUVs in the Rs 5-7 lakh rupee segment for a while now. But with Tata Motors undergoing a swift change across the range since Horizon Next, they have found a way to stand up to the stiff competition with their new Sumo Gold.

Having undergone a metamorphosis, this  entry level SUV by Tata gets a more powerful BS4 3.0L diesel CR4 engine, that packs 84 horses and 250 Nm of torque. An already spacious model by design, it now promises a good 20% more cabin space than the others in the segment.

Even as it gets bigger, the Sumo Gold delivers a decent mileage of 15.3kpl, a much better number than its arch rival, Bolero.

Tata has also shown dedication towards improving the features of the Sumo Gold. The primitive model was previously equipped with technology for the Neanderthals. The power steering, power windows and Dual AC that come with the new variant add a touch of utility and comfort for the urban driver; features that aren’t exactly a novelty in most other passenger cars anymore.

The rugged terrain encompassing giant has now also mastered its city manoeuvring with its small turning radius. “The new offering is a result of extensive consumer studies and field tests to fulfil various requirements, long-awaited by the new generation custom.”Ankush Arora, Sr. V.P of the Passenger Vehicle Business Unit mentioned at the launch of the new Sumo Gold.

Sumo Gold is available in 5 variants - GX, FX, EX, LX and CX with its price starting from Rs 5.93 lakh (ex-showroom, New Delhi).  Apart from keeping it a low-cost product, Tata has also added lucrative financial offers on the new Sumo Gold like the insurance at Re 1 for 3 years, and a 3 year or a 1 lakh kilometer warranty.

Blazing Red, Twilight Grey, Arctic Silver and Porcelain White are the four new avatars that the Sumo Gold will don. However, the overall looks of the car remain the same. The car exterior has been attempted to be worked on with some fancy body graphics and a supposedly new grill, but it quickly slips past you.

The interiors, however, have been refurbished with plush fabrics and wooden panels. A touch of sophistication, we say. After being typecast as the villain’s-ride in most South-Indian movies for so long, maybe the comforts that the new Sumo Gold has to offer will lure others too. Dotcommers?

Tags: sumo gold, sumo, tata

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