Honda opts out of Hero Honda
Decided it was time to Dhak Dhak Go separate ways
Not that everyone didn't see this coming, but Honda has now officially decided to part ways with Hero Motors, ending their joint venture in 2-wheelers.
Honda will sell its 26% stake to Hero Motors. Both parties have decided to sign MOUs for a new relationship. Honda currently owns 26% of Hero Honda’s outstanding shares, which it will sell after the signing of the MOUs.
Now that Honda's out of this wedlock, Hero Honda will naturally be looking at re-branding options. Do you think they should condense it to simply Hero or look at another option all together?