Car news

04 December 2012

Ford’s 'Midnight Sale' is back

Get discounts, free insurance and a lot more as Ford showrooms go "Big Bazaar" for a full day tomorrow

Ashish Masih
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If you have been planning to buy a Ford car for a while then tomorrow might just be your lucky day, because Ford’s midnight sale is back for the second time this year. The plan is simple. All Ford dealerships across the country will be open from 8 in the morning to midnight tomorrow. So if you want to have a look at the deal on your favourite Ford you can do it in the morning and discuss with your loved one by evening and book it even late at night - or at least that's what Ford's hoping for.

As part of this initiative. you save over Rs 25,000 on the Figo, Rs 34,000 on the Classic and a whopping Rs 72,000 on the Fiesta (which translates to around 8 percent of its price). The big Endeavour also has a Rs 81,000 discount on it. There is also a special offer for government employees, teachers and doctors as well as serving and ex defence personnel. So do not forget to carry your company ID-card along just in case the dealership decides to give you an extra chunk off.

All this of course if Ford’s clever way to push sales in the traditionally slow month of December when stocks build up at the dealership and plant facilities. Buyers usually wait to buy a new car in January just so that it fetches a higher resale price thanks to the new model year of registration. However, if you do get a great deal, we reckon you go for it without thinking twice.

Tags: ford, midnight sale, endeavour, fiesta, classic, fiesta classic, figo

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