Not the one to keep out of a motoring trend in India, Tata Motors launched the ‘Tata Motors Full Throttle’ racing initiative.

To kick start their motorsport programme, the company will participate in this month's Desert Storm Rally with a team of 2 Tata Safaris and 2 Tata Xenon XTs. The rally will start on February 22, 2011 from Ahmedabad.

This won't be the first time in the competitive field for Tata, of course. They have earlier participated in a number of international rallies such as the London – Capetown rally in 1998, ASEAN rally in 2005 and the SAARC rally in 2007 with the Safari.

What do you think of this initiative?

Tags: safari, tata, motorsport