Car news

10 June 2013

Merc A-Class registers 400+ bookings in 10 days

It's official: heart overrules head as the cheapest Benz garners the highest bookings in the shortest timespan for a Merc in India

Amaan Ahmed
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When Mercedes-Benz launched the A-Class in India over a week ago, the big question was: it looks fantastic, but will it sell on the basis of its looks alone? The answer has arrived quite quickly in the form of confirmation from Mercedes-Benz. Confirmation of over 400 bookings for the new A-Class in less than two weeks after its national launch.

Now, 400 may not sound like a lot, but it is the highest number of bookings in the least amount of time registered by Merc in India for any of its cars. Pretty impressive, considering the A-Class, no matter how brilliant, is still a Rs 20 lakh+ hatchback at the end of the day.

On the occasion, Mr. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India said, “Already a global sensation, the success of the A-Class in India reiterates Mercedes-Benz’s stand that young India has now come of age and Indians who lead a global lifestyle today, value trendy design, dynamic driving and quality when it comes to their personal mobility preferences. The overwhelming success of the A-Class inspires us to push ahead even more aggressively with our New Generation Cars for the Indian market.”

Merc said it would not consider assembling the A-Class in India until it saw sufficient demand in the market. Isn't that a figure convincing enough, now? Will this send BMW and Audi scurrying back to grab hold of their 1 series' and A3s?

Read our review of the Mercedes A-Class Sport here

Tags: mercedes, mercedes benz, a class, a 180 style, a 180 sport, a 180, a class sport



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