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Launched: Figo Celebration Edition

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Ford is celebrating the Figo’s third anniversary and you are invited. The company has launched a special Celebration Edition with plenty of goodies on offer.

The aptly named Celebration Edition gets a satnav system, rear parking sensors, specially designed seat covers and side decals. Prices start at very affordable Rs 4.16 lakh for the petrol version and Rs 5.16 lakh (both, ex-showroom Delhi) for the diesel TDCi. These extra accessories are also available across the range on all variants at Ford dealerships, but will be more affordable as a package. The car with the side decals though is available in diamond white.

Ford claims to have taken customer feedback from existing owners and have also tied up with fashion designers Shantanu and Nikhil for this special edition. You have to give them credit for coming up with an innovative method of creating some buzz around its most popular car in India, which is facing stiff competition from the likes of Maruti Swift.

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