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Nissan is the ICC's new official global sponsor
India loves cricket, and there is no better marketing move than associating your brand with the country’s most loved sport. It’s a no-brainer, actually.
Which is why Nissan will now be the official car partner for the International Cricket Council (ICC) for the next eight years, and will be a part of all future ICC events, including the Cricket World Cup, the Champions Trophy and the T20 World Cup. What that would mean, apart from enormous brand recall for the company, is that the teams for each event will be ferried around in Nissan cars, and their vehicles will be the ones MoMs gratefully accept the keys to. We should've gotten the hint when Nissan India MD Arun Malhotra made all those cricket references the last time we interacted with him.
Plus, you can also expect Nissans to be displayed at stadiums during every tournament. May we suggest GT-Rs and some other Nismos be awarded to the player of the tournament, Nissan?