Want to get into the hashtag AMG life but cant quite afford it? Well, we have good news. Mercs performance arm has made a new, entry-level baby hot hatch called the A35 AMG.Its essentially a cheaper, de-tuned version of the next A45 AMG that well see at some point next year. But even though its the cheapest offering from AMG.Fitted with a new turbocharged 2.0-litre four-cylinder kicking out 306bhp and 400Nm, the A35 is sandwiched neatly between the 296bhp VW Golf and 316bhp Honda Civic Type R. Like the original A45 AMG, the standard rear-drive modus operandi of AMG of old has been ditched in favour of a lightweight AMG 4MATIC all-wheel-drive system. The A35s is predominately front-wheel drive but, when its needed, up to 50 per cent of the power is sent to the rear and is controlled by a new ESP system that makes it, apparently, eager to drive on the limit. To make sure it doesnt wibble-wobble in corners, the A-Classs chassis has been stiffened up thanks to a bolted aluminium plate under the engine and two additional diagonal braces up front. Actually, all the important bits (engine, suspension, all-wheel drive, transmission, driving programmes, electronic fine-tuning) of the new A-Class have been breathed over by AMG. So dont think of it as some cheap knock-off badging exercise. And considering how punchy the current A45 is, were expecting good things at a more accessible price. Plus, what the Merc has in its favours compared to its competitors – especially the plasticky Civic – is plushness.Just check out the cabin. The interior is the highlight of the new A-Class and its been brought over to the A35, then sportified. Like the S- and E-Class, the A35s swish new cabin is dominated by two widescreen LCDs. But now they can be filled with performance info and shouty red displays to show your car is angry and ready to perform. Theres also a funky wheel; perforated, leather-wrapped and flat-bottomed (because all sporty things have flat-bottomed wheels) that you can fill with more configurable buttons than Lewis Hamiltons F1 car. Theres also contrast stitching and cool mood-lighting in the door cards and air vents. Outside, its the normal AMGd affair\: basically, an A-Class in a tracksuit. You know the score – wings, spoilers, flicks and diffusers.But why has AMG gone for the A35? Well, its a product of the now incomprehensible power struggle thats happened on Planet Hot Hatch over the past few years. With various manufacturers constantly trying to out-power each other, the new A45 (which well see in 2019) has to outpunch the 2.5-litre five-cylinder engine in the Audi RS3 that produces a nice round 395bhp. Enough power to consequently dethrone the A45.Remember, bhp is AMGs currency, and it wont settle for second best, so prepare for the era of 400bhp-plus all-wheel-drive hot hatches that will be way faster than the supercars you loved growing up as a kid. Plus, AMG is on a warpath to sell more cars, and it needs to compete in more parts of the market. Thats why, since 2011, weve seen the introduction of all-wheel-drive, mild hybrids and hatchbacks. And soon, probably, all three in one. Just as AMG now offers a smaller C43 AMG version of the C-Class and E-Class (for people who want into the AMG brand, but dont want the throbbing, thirsty V8 of a 63), the A35 will act in the same way for the A45.Well see the A35 for ourselves at the Paris Motor Show next month. what do you think about an entry-level AMG? Should those letters only relate to V8s, tyre smoke and skids? Let us know below.