2003 saw Ford's original butch SUV, the boxy old Endeavour, make its India debut. Back in the day, there weren't many SUVs like the Endy, and for the kind of money Ford asked for it, the American brute was good value. But in 2009, the Toyota Fortuner landed in India, and that made the Ford look like it was from the 1990s. And along the way, the 12-year-old Endeavour lost its charm.
However, it seems like Ford is ready to reclaim lost glory with the launch of its brand new Endeavour, a model Ford believes will give Indian customers an opportunity to experience a true American SUV. And from the way it looks, it seems the new Endeavour has what it takes to make a plus-sized dent in the Fortuner's business.
It's an imposing, handsome-looking SUV, which is what we look for in our SUVs. Plus, the feature list on the new Endeavour is longer than your wife's shopping list. We can't really list all of them here but here are the more significant ones *deep breath*\: Ford's shift-on-the-fly Terrain Management System, dual-zone climate control, reverse camera with sensors, powered tailgate, power-folding third row seats, leather upholstery, auto headlamps and wipers, cruise control, semi-auto parallel park assist, panoramic sunroof, Ford SYNC with voice control, and TFT touchscreen infotainment system with 10 speakers. *gasps*.
Wait, there's more. With the new Endeavour, Ford's offering class-leading safety features such as dual airbags, ABS, Electronic Stability Program, traction control, hill start assist, and Ford MyKey as standard equipment. The top-end variant also gets seven airbags and hill descent function on the 4x4 variants. Did we say the Terrain Management system has different modes for rock, snow/mud/grass and sand? In addition, it gets an electronic rear diff-lock and a low ratio transfer case, which, according to Ford, enables the Endy to wade through 800mm of water. Nice.
As for the engines, you can either go in for the entry-level 158bhp, 385Nm, four-cylinder, 2.2-litre diesel that can be had with a six-speed manual (in 4x4 or 4x2 configuration) or a six-speed auto (only on the 4x2 version). If that doesn't rock your boat, there's this - the 3.2-litre, five-cylinder diesel motor with 197bhp and 470Nm of torque, teamed with a six-speed auto, sending power to all four wheels. This is only available as a top-end variant and comes with all the bells and whistles.
We've already driven the 3.2-litre Endeavour. Here's our review.
For this XL-size SUV, Ford is asking you to shell out Rs 24.75 lakh for the base 2.2-litre 4x2 variant with the manual, while the 3.2L 4x4 Titanium auto can be had for Rs 29.46 lakh (both prices ex-showroom, Mumbai).
Ford Endeavour prices (in lakh, ex-showroom, Mumbai)Trend 2.2 MT 4x2\: Rs 24.75Trend 2.2 MT 4x4\: Rs 26.68Trend 2.2 AT 4x2\: Rs 25.53Trend 3.2 AT 4x4\: Rs 27.78Titanium 2.2 AT 4x2\: Rs 27.36Titanium 3.2 AT 4x4\: Rs 29.46