THE C-segment market is getting hotter.
Local Peugeot boys, Nasim has launched the new 408 sedan at Peugeot’s spanking new Blue Box headquarters in Glenmarie.
It seems the name, 408 does indeed carry a meaning – 4 refers to the car’s length (4.68 m), 0 signals the car belongs to the Peugeot’s family and 8 means this is the forerunner of the 8 series.
The length itself has placed it ahead of the other players in the same segment, in fact this car is longer than an SUV (against the Honda CR-V, it is 11.5 cm longer).
Thanks to that fact, cabin space is definitely premium. Editor Hezeri Samsuri stands at 6 feet tall and according to him, he has ample room at the back to sit cross-legged.
The same goes to the boot too where you get to load 562 liters of luggage, and that is smaller than some of the D-segment cars out there (NissanTeana for example has a 506-liter boot).
Manufactured in Gurun, Kedah, Peugeot plans to export this car to Right Hand Drive (RHD) countries like Thailand, Indonesia, Singapore, Brunei, Bangladesh and others very soon. The fact that Naza Automotive Manufacturing plant in Gurun is the only factory that assembles the RHD variant of the 408 helps to make Malaysia one of Peugeot’s important hubs.
As for the powerplant, Nasim has two models to offer. The 408 Turbo gets the Prince 1.6L THP twin-scroll turbo engine but with an uprated performance (163 hp at 6,000 rpm and 240 Nm at 1,400 rpm), thanks to a new turbine, pistons and engine mapping.
Transmission for the Turbo is a six-speed auto with Tiptronic and with the ability to do 0-100 km/h in 9.2 seconds and a 215 km/h of top speed, the 408 Turbo is not shy holding the most powerful C-segment sedan crown.
For comfort focussed owners, the 408 2.0 gets a normally aspirated 2.0-liter engine with 145 hp at 6,000 rpm and 200 Nm at 4,000 rpm and a 4-speed automatic gearbox.
In terms of safety, the Turbo gets front and side airbags for the front occupants plus front and rear curtain airbags plus the usual ABS, EBD, ESP, ASR and EBA. The 2.0L gets a dual front smart airbags and other electronic safety devices.
Other key features of the 408 Turbo include premium leather seats, leather-wrapped steering wheel with aluminium inserts, auto-dimming rear view mirror and a rear armrest with two cup holders.
Both variants feature cruise control with a speed limiter, 17-inch alloy wheels, “Follow Me Home” functionality for the headlamps, sensor-activated headlights and wipers and automatic retractable side mirrors
The all-new 408 also features automatic dual-zone air-conditioning system with rear air-conditioning vents, World In Peugeot Sound with six speakers with CD/ MP3 playback capability, USB and Bluetooth connectivity, instrument panel LCD, tilt and telescopic steering and one-touch power windows with anti-pinch for all four windows, to provide the very best in comfort and enjoyment.
To prove how successful this model has been, Peugeot sold 81,000 units of the new 408 last year. We don’t see any reason why it will not be a hit here too.
The on-the-road price of the 408 Turbo is RM125,888 while the on-the-road price of the 408 2.0 is RM109,888.
In the mean time, the new Peugeot Blue Box Glenmarie which is scheduled to commence operations in June was built at a cost of RM15 million. The 82,000 square foot facility will be Nasim’s flagship outlet in the country and will house the largest Peugeot service centre in the country with a capability of servicing 66 cars a day.