Hublot launches Atelier watch and it’s not for sale

Posted on: September 12th, 2012


Luxury timepiece manufacturer Hublot has introduced an Atelier watch in a bid to keep a physical and emotional contact with its customers. The Atelier watch is basically a timepiece loaned to customers who leave their watches at one of the 49 Hublot boutiques worldwide, be it for a checkup, service or repair.

The Atelier watch is a special model because it is built without the intention of being sold. According to Hublot, customers can treat it as a “Courtesy Watch” as a token for choosing Hublot as their timepiece brand of choice. The watch is made in black composite with a rubber strap and most of the components are developed and made in Switzerland.

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