Proton has broadened its reach to foreign markets following the recent launch of the Prevé and Exora in Sydney as it took the covers off two new models in Bangkok at the Thailand International Motor Expo 2012.
The star of Proton’s launch event in Bangkok is the Prevé, which will be sold in the same choice of variants available in Malaysia, starting from the 1.6-litre Standard MT right up to the 1.6-litre CVT CFE model. Prices start at THB625,000 right up to THB759,000 for the range topping CFE variant.
Proton also unveiled the top of the range Exora Prime, priced at THB899,000. Prior to the launch of the Prime, the Exora has been Proton’s highest-selling model in Thailand at the moment and is one of the best selling MPVs in its class in the country.
The Thailand International Motor Expo is one of two key events for the country’s automotive industry, the other being the Bangkok Motor Show. Here, carmakers focus on sales as they promote new models and procure bookings in light of the upcoming year.
Significant launches and display of concept cars are usually reserved for the Bangkok International Motor Show but the Motor Expo has its fair share as well. One of the most significant launch, especially for this region, is that of the Brio Amaze. Honda will be pushing to sell the sedan version of their subcompact hatchback under Thailand’s eco-car scheme, which allows for cars with engine capacities of 1.3-litres and below while meeting certain emission regulations to enjoy certain tax exemptions.
Also on show was the Range Rover Sport which made a significant appearance – its first public display in Asia. Several carmakers also made an effort to bring in concept vehicles to wow the audience – one of them being Lexus, which displayed its LF-LC Concept which was launched as a design study earlier this year.
The cars shown here are just a handful of many models on show at Bangkok from the 29th of November till the 10th of December. If you can’t make it there yourself, stay tuned to our Facebook page for more pictures and updates from the Thailand International Motor Expo 2012.