For as long as its presence existed in the Malaysian automotive market, Subaru has always been something of a low-volume seller despite the cult popularity of cars like the Impreza. However, things are about to change after Motor Image, a subsidiary of Tan CHong International Limited, rolled out the first ever Subaru XV to be assembled in Malaysia.
The XV is a crossover which carries Subaru’s signature two-litre Boxer engine. It also comes with Symmetrical All-Wheel Drive – a setup whereby the engine is mounted in-line with the drivetrain to improve power flow to all four wheels. In terms of size and shape, it slots in between the Impreza and the more SUV-like Forester.
Motor Image’s scope is larger than simply increasing its market presence in Malaysia. The CKD XV, which is assembled in Tan Chong’s Segambut plant where various other makes are assembled as well, will be exported to Thailand and Indonesia. The company is targeting over 5,000 units of the XV to be produced annually whereby the distribution over the three countries will be almost equal. This means that at least 65 per cent of the vehicles assembled in Segambut will make their way across the Malaysian borders.
The CKD Subaru XV will be available in 2.0i and 2.0i-Premium variants and prices will start at RM150,000 on-the-road with insurance. In line with the brand’s growth in the region, more Subaru outlets can be expected nationwide, with seven more sales and distribution outlets targeted to join the current lineup of 16 outlets by the end of 2013.