Double joy for Ducati Malaysia

Posted on: December 21st, 2012

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Ducati Malaysia (Next Bike Sdn Bhd), a company under the national conglomerate NAZA Group of Companies, has been named winner of the ‘Best Event 2012’ and ‘Best Sales 2012’ categories at the 70th EICMA International Motorcycle Show in Milan, Italy.

The EICMA 2012 exhibition which was held from 15 – 18 November, saw the participation of 1,046 brands from 35 different countries. Ducati chose the occasion at the impressive Rho International Fair complex to present some of its models from the 2013 product range. As Ducati Motor Holding reflected on a successful year with continued growth; both in terms of market share and of production and sales volume, despite the global market situation and economic difficulties, the Bologna-based manufacturer was delighted with the announcement that Ducati Malaysia had received two awards at the illustrious EICMA 2012.  The awards were presented during the Ducati World Dealer Conference, held in conjunction with EICMA, where Ducati also unveiled its latest models for 2013. Ducati Malaysia bagged 2 of the 4 awards that came under the Asia Pacific category.

Cristiano Silei, Ducati Motor Holding Vice President of Global Sales and Mirko Bordiga, Chief Executive Officer of Ducati Asia Pacific handover the two awards to Datuk Wira SM Faisal Tan Sri SM Nasimuddin, Joint Group Executive Chairman of NAZA Group of Companies during their special visit to Malaysia yesterday.

L-R: Mirko Bordiga, Chief Executive Officer of Ducati Asia Pacific; Datuk Wira SM Faisal Tan Sri SM Nasimuddin, Joint Group Executive Chairman of NAZA Group of Companies; Cristiano Silei, Ducati Motor Holding Vice President of Global Sales

L-R: Mirko Bordiga, Chief Executive Officer of Ducati Asia Pacific; Datuk Wira SM Faisal Tan Sri SM Nasimuddin, Joint Group Executive Chairman of NAZA Group of Companies; Cristiano Silei, Ducati Motor Holding Vice President of Global Sales

As the man behind the success of Ducati Malaysia and its unique lifestyle program, Datuk   Wira SM Faisal Tan Sri SM Nasimuddin, Joint Group Executive Chairman of NAZA Group of Companies, said; “Ducati Malaysia has seen consistent growth in sales and the devotion of our proficient team ensures that Ducatisti in Malaysia and throughout this region are provided with a stimulating lifestyle program that is world-class.  These two awards show that our commitment to the brand’s success in Malaysia is stronger than ever and we are thankful that our efforts have been recognized on the international stage.”

Ducati Malaysia’s double win at the highly acclaimed exhibition garnered them greater regard from the international motorcycle community. The company was recently in the international spotlight for playing host to the 2nd Asia Ducati Week, the largest gathering of Ducati owners and Ducati lovers in Asia. The event, inspired by the spectacular World Ducati Week and pioneered by NAZA Group of Companies’ dynamic Joint Group Executive Chairman, Datuk Wira SM Faisal Tan Sri SM Nasimuddin, was a roaring success; earning Ducati Malaysia the ‘Best Event 2012’ title for organizing an entire 7 days of fun-filled, thrilling and memorable activities.

Participants from over 10 countries were welcomed with a dinner and party at the Butter Factory disco where they were joined by MotoGP riders, Valentino Rossi and Nicky Hayden. Asia Ducati Week participants were treated to a historical ride and visit to Malacca and celebrated into the night with a Ducati street party in Kuala Lumpur city.

Also among the event highlights was a special convoy that led riders to the MotoGP race at the Sepang International Circuit and an unforgettable opportunity to indulge in the Ducati Riding Experience (DRE), conducted by qualified trainers from Ducati Motor Holding, at which Loris Capirossi made an appearance, enabling participants to learn from the best and race beside him.

Ducati Malaysia’s impressive sales this year which exceeded last year’s sales figure of 250 units in the whole of 2011, earned them the award for ‘Best Sales 2012’ at the EICMA 2012. Criteria on which the win was based included Ducati Malaysia’s successful 300% increase in sales since 2011 and the company’s best sales across the board, with the entire Ducati model range. This award is a testament to the tenacity and dedication of the team at Next Bike Sdn Bhd.


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