Peter Schreyer has been appointed as president at Kia, making him the first ever foreign person to hold such a post in the Korean carmaker’s history. Prior to the appointment, Schreyer’s role in the company is that of chief designer – a role in which he has truly thrived in.
The German designer first made his mark in the world of automotive design when he penned the New Beetle back in 1998. The Audi TT is another car of his design that established his reputation as one of the most credible designers in the automotive industry in recent times.
Schreyer undoubtedly deserves a huge amount of credit for Kia’s rapid growth in recent years. What used to be typically boring Korean cars evolved into fresh and interesting designs that people wanted more than before. His signature tiger nose, sometimes referred to as the ‘Schreyer grille’ is a fine example of how his work helped redefine the brand’s image thus making Kia the powerhouse it is today.
Despite his appointment as president, Schreyer is expected to retain his role as chief designer. He will take on high-level executive duties alongside two other presidents at Kia.