Toyota Prius c TRD Sportivo

Posted on: January 14th, 2013


Since its launch in Malaysia, the Toyota PRIUS c, a compact hybrid model in the Toyota range, has been extremely well accepted by customers. Since introduction in February 2012, over 4,000 units have been sold and demand continues to be high as it is one of the most affordable hybrid models available in the market.

This month, a sportier variant of the PRIUS c joins the line-up – the PRIUS c TRD Sportivo. TRD which stands for Toyota Racing Development, is the high-performance division of Toyota Motor Corporation and develops high-quality accessories for Toyota
models. All TRD accessories meet Toyota’s quality and safety standards as well.

In view of their growing popularity, attention has been given to Toyota’s hybrid models and an exclusive TRD Sportivo variant for the PRIUS c has been developed. In line with the high-performance background of TRD, the variant has been given a Sporty Hybrid image with a TRD Sportivo Aerokit package.

Designed and manufactured to the same high standards as Toyota vehicles, the TRD Sportivo Aerokit consists of an exclusive front bumper spoiler with distinctive Daytime Running Lights integrated into each front corner. These bright LEDs are visible from a
great distance, creating greater awareness of the presence of the car and thereby enhancing motoring safety. The front bumper nose has also been treated with a black garnish to make the vehicle sportier.


The PRIUS c TRD Sportivo has a more aggressive stance due to the addition of side skirts under the door sills. These extensions reduce the height of the car visually, giving it a more low-slung and sporty look. A sports stripe along the lower edge of the doors
complements the lines of the side skirts. The rear bumper spoiler and the rear combination lamp garnish make the PRIUS c TRD Sportivo sportier at the rear. Finally, a TRD Sportivo emblem is added on the rear doorto differentiate it from the PRIUS c.

Inside the PRIUS c TRD Sportivo, the layout and features are similar to the standard PRIUS c. New TRD Sportivo floor mats with blue stitching, following the Toyota hybrid colour theme are provided. All TRD Sportivo accessories are not available for purchase

The mechanical specifications of the PRIUS c TRD Sportivo and PRIUS c are the same, and are also powered by the Toyota Hybrid Synergy Drive which integrates the operation of a 1.5-litre petrol engine with an electric motor and Electronically Controlled Continuously Variable Transmission (E-CVT). In certain driving conditions, it is also possible for the car to run entirely on its Electric Vehicle mode (EV mode), consuming no petrol at all.

For all variants of the PRIUS c, UMW Toyota Motor now provides an upgraded audio system which includes a refreshed 2-DIN head unit fascia, and Bluetooth® connectivity. This increases the connectivity options for drivers which includes AUX-Jack and USB ports.


Also offered as standard from January 2013 for all variants of the PRIUS c, is a bag hook which is fitted under the passenger headrest. Unlike other bag hooks, this Toyota accessory (also available in many other Toyota models) has spring-loaded hooks which can be retracted when not needed. In addition to the bag hook, a luggage tray for the rear trunk space is also provided. The
tray is made of durable plastic material and besides protecting the rear trunk carpet, it is also waterproof so wet items can be stored on it and it can be easily cleaned.

The PRIUS c TRD Sportivo variant is only available in four colour choices: Lime White Pearl CS, Black Mica, Silver Metallic, and Super Red V. The PRIUS c also offers optional accessories for all variants. The Toyota Standard Solar Film reflects harmful UV rays and reduces heat build-up in the vehicle, keeping the cabin cool and comfortable for all passengers. Also available is the new and improved DVD-AVN (Audio-Visual Navigation) system and Reverse Camera. This new 2-DIN head unit DVD player now comes with 7″ touch screen and is equipped with Tuner, MP3, Aux-Jack, USB, SD Card Slot, Bluetooth®, Smartphone Link, Voice Control, Navigation System and Reverse Camera.

The PRIUS c is available in the following 2 variants and priced at (On the Road Individual Private Registration with insurance for Peninsula Malaysia):
TOYOTA PRIUS c : RM 97,300
TOYOTA PRIUS c TRD Sportivo : RM 103,990

As with all Toyota vehicles, the PRIUS c is covered under Toyota vehicle warranty of 3-Years or 100,000 km, whichever comes first.

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