Around 800 international guests and media representatives from around the globe attended the IWC Schaffhausen Gala for the launch of its new Ingenieur watches. The latest collection aptly expresses the spirit of the new partnership between the Schaffhausen watchmaker and the MERCEDES AMG PETRONAS Formula OneTM Team. Together with IWC CEO Georges Kern, Academy Award winner Kevin Spacey compèred the IWC Race Night, while Nico Rosberg and his sleek Formula OneTM racing car galvanized the atmosphere. Also present at this incredible event were celebrities and brand ambassadors Ewan McGregor, Zinédine Zidane, Karolina Kurkova, Ross Brawn, Eric Dane, Adriana Lima, Luís Figo and Matthew Fox.
“IWC’s passion for engineering excellence, for the highest technical performance and for precision has earned it a high profile over the years. We associate these attributes with motor racing in general, but with the MERCEDES AMG PETRONAS Formula OneTM Team in particular,” explains Georges Kern, CEO of IWC. He is clear about the motives for his company’s new commitment. “As their Official Engineering Partner for the next 3 years, we have forged a cohesive link between our Ingenieur line of watches and the thrills and heritage of Formula OneTM. Our latest innov- ations are dedicated to this partnership. This evening marks the start of the relaunch of this tradition-steeped watch family from the House of IWC,” adds Kern.
Just under 1,000 square metres offer a fitting space for motorsport, its innovation and development, and the Silver Arrows legend. Between the wind tunnel, home straights, pit lane and the original Mercedes-Benz 300 SLR Silver Arrow from 1955, there is room for authentic motor- sport exhibits, a dismantled Formula OneTM racing car from the MERCEDES AMG PETRONAS Formula OneTM Team and an SLS AMG Race Engineering Car.
The Schaffhausen manufacturer displays its historic Ingenieur watches from the 1950s in mechanical showcases, in the style of moving pistons. The latest models in this extremely masculine collection are also present. The partnership with the MERCEDES AMG PETRONAS Formula OneTM Team is again underpinned by the fact that some watchmaking innovations use the same high-tech materials as automotive engineering. For the first time in the history of IWC, a time- piece makes a proud appearance in an attractive carbon case. Titanium, titanium aluminide, ceramic and platinum provide other eye-catching features within the collection.
“Motorsport means perfection, technology, action and emo- tion. We celebrate and display all these characteristics at our stand, so our guests can savour the world of performance engineering,” concludes Georges Kern.